Our story

When I first moved to Berlin, I finally felt free. Free to dress how I wanted, express myself without hesitation, and embrace every part of my individuality. Berlin is a city that celebrates difference—a place where every person’s unique story adds to the vibrant tapestry of life. For the first time, I felt like I didn’t have to fit into anyone else’s idea of who I should be.

This feeling changed my life, and it’s the inspiration behind Cin Cin Berlin. I wanted to create something that celebrates confidence, individuality, and the courage to stand out. Our handmade beaded bags and accessories aren’t just beautiful—they’re personal. Every piece is made with care and creativity, designed for people who believe in expressing themselves unapologetically.

We champion the art of handmade craftsmanship because every stitch and bead tells a story. Each bag is unique, just like the person carrying it. Whether your style is bold, minimal, or somewhere in between, Cin Cin Berlin is here to celebrate you—your individuality, your confidence, your identity.

This isn’t just about fashion. It’s about creating a space where you feel seen, celebrated, and free to be exactly who you are.

Meet the Founder

Cin Cin Berlin was founded by Somya Goyal, a trained architect who followed her instincts from the world of buildings to the world of beaded bags.

Originally from India and now building between Berlin and beyond, Somya created Cin Cin Berlin out of a desire to reclaim creativity, identity, and confidence—through craftsmanship.

With no formal fashion background and no industry shortcuts, she launched the brand with just her savings, a strong design eye, and a belief that handmade things still matter. What started as a personal experiment became a global conversation between artisans, aesthetics, and slow fashion.

For her, each bag is more than an accessory—it’s a story. A statement. A small act of rebellion.

Cin Cin Berlin reflects the journey of stepping away from expectations, and building something honest

Business Model

👋 About Cin Cin Berlin
Handmade. Limited. Personal.
We’re not just a fashion brand. We’re a small rebellion stitched in beads.

🎒 What We Do
Cin Cin Berlin is an independent, brown-woman-led brand built between Berlin and beyond. We create small-batch, beaded bags that celebrate identity, mood, and the freedom to be too much.

Every piece is handmade — not mass-produced.
No factories. No overstock. Just honest craft, made slowly and intentionally.

✨ Our Process — What Makes Us Different
We collaborate with independent artisans across the globe, each bringing their own techniques, cultural aesthetics, and stories into our pieces. Every bag starts with a moodboard — often inspired by Berlin neighborhoods, architecture, or moments in the founder’s own journey.

Design First:
We start with moodboards, sketches, and chaos. Our designs reflect a feeling — a district, a memory, a little drama. Each detail is intentional.

Global Craftsmanship:
Every bag is handmade by artisans we’ve built close relationships with — from beaders to stitchers to surface artists. Each artisan interprets the design slightly differently, making no two bags exactly alike. It’s not a flaw. It’s the charm.

Made-to-Order & Small Batch:
We don’t overproduce. Most of our bags are made to order or in tiny batches (2–3 pieces per design). This keeps things low-waste, high-impact, and deeply personal.

Limited Drops Only:
Collections are released slowly, one piece at a time. If a bag sells out, it’s often gone for good. We believe in intentional shopping, not impulse clutter.

Human-Led, Always:
From our artisan WhatsApp chats to hand-packing each order — this is a small, hands-on operation. We know who makes your bags. We probably even know their chai preference.

💌 Why We Exist
Cin Cin Berlin was born from the discomfort of being underestimated.
Of being told to stay practical, be polite, blend in.
This brand is our loud no.
To fast fashion. To quiet dreams. To playing small.

Our bags are for anyone who’s ever been told they’re too much — and decided to be even more.

👉 Want a bag that feels like it was made just for you?
Welcome to the party. 🥂

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